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Jim Baston

Jim Baston
  • President, BBA Consulting Group Inc.

Jim Baston, President, BBA Consulting Group Inc.
Jim works with organizations to help them engage their field service professionals to enthusiastically promote their products and services. He has worked with firms across North America to help them develop the systems, skills and support to successfully implement the Proactive Service® approach. Jim has worked with and trained thousands of service technicians and hundreds of service managers across a broad range of service disciplines. Jim is actively involved in the service industry and has led seminars and workshops in conjunction with several industry organizations. Jim is the author of Beyond GREAT SERVICE, a book about the role of the service technician in proactive business growth and has recently published a companion workbook to help service managers plan for and implement a proactive service approach for their team. Jim is a regular contributor of articles to HVAC/R Business (print) and Field Service Digital (on-line) magazines. Prior to founding BBA Consulting Group Inc., Jim spent his career in the technical service business including Divisional General Manager for a large, regional service and contracting firm. Jim holds an MBA from the University of Toronto, and has lectured on marketing management and strategic planning at Seneca College in Toronto. Jim has achieved the recognition of Certified Management Consultant (CMC) by the Canadian Association of Management Consultants.

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